Norms are the standards or ground rules that develop in a group that control the behavior of its members.
They usually express beliefs or desires of the majority.
What “should" and “should not” be said/done.
They have behavior as their principal focus, to ensure compliance, even if reluctantly. Sanctions exist for those who violate whatever the norms of the group are.
Can be implicit or explicit, and may be unconscious
Notes:
A change in norms changes the culture of the group.
Group norms can facilitate or hinder group process.
Norms of a group evolve, and are difficult to impose by force or external authority.