Whether the initial contact with the change effort is in the form of meetings, speeches, or memos, awareness is not guaranteed.
Reasons that awareness might not be achieved:
- The change might not be though to effect the target, in which case it will be ignored.
- The memo/E-mail might not even be read.
- The contact might come from someone the target does not think important
(a junior member of another department, for example)
Efforts to increase awareness
- Taylor the message to the audience.
- Check for awareness.
